Globe’s client Roy Sanderson has been working on the delivery of the Countryside Business Park and the promotion of the Skegness Eastern Growth Corridor and relief road for more years than he cares to remember – the major stumbling block being the cost of creating a large roundabout access to the site with the potential of providing future access to a relief road and growth corridor – but Roy’s determination has now paid off with the approval of a £4m grant that Globe played an important role in helping to secure.
Globe’s brief started in early 2013 with the development of an advocacy document setting out a vision for Skegness. The result was a glossy and highly visual document underpinned by local data which set out seven future visions for the town, each addressing characteristics present in 2013 and accompanied by brief statements about delivery and expected outcomes.
The Vision was also able to draw on detailed transport work commissioned by Roy from AECOM that looked in detail at the potential of the relief road and its overall impact on Skegness.
The Vision played a useful role as a rallying point for the business, political and community efforts to encourage regeneration in the town, attracting press, radio and TV coverage that coincided with strenuous efforts particularly by the County Council’s Economic Development Portfolio Holder and the East Lincolnshire Destination Management Organisation to make the case for development and growth in the town.
The next stage of our work was to narrow the focus of activity onto the deliverability of the Business Park and the Growth Corridor. Working in partnership with the County Council’s Regeneration Economy and Culture team, John Chappell of Insight for Knowledge and of course our clients Roy and Neil Sanderson of Croftmarsh; work started in earnest to move from advocacy to a robust business case to justify a joint private public sector approach to delivering the infrastructure necessary to open up the business park with a roundabout access to the A52.
The most recent phase of work has been focused on successfully getting the Business Park project into the Greater Lincolnshire Local Enterprise Partnership’s Growth Plan and then responding to the increasingly raised bar as projects were whittled down at a regional level and then assessed nationally level as part of the Government’s Single Local Growth Fund grant process.
The outcome of lots of responses to very short deadlines (which always seemed to be communicated on Fridays) and quite intense work by the whole team was the news on Monday that the Skegness bid had been approved in full for a £4m grant.
Once the infrastructure is in place the business park delivers 27 ha of employment land. By year five it is expected to produce income of £15m to the economy and create jobs rising to a planned 500 full time posts.
We are extremely proud of the work we’ve done to help secure the SLGF grant. It has been a genuine team effort, an excellent result for our client Croftmarsh; for Lincolnshire County Council; and the GLLEP but hopefully the real winners will be the residents and future employees in Skegness.