HLF Stage 2 Business Plan Lincoln Cathedral Connected
Unusually for Globe the brief for this project was defined in a European wide tender process that we had to compete for before being appointed. At its core the brief was to develop a Heritage Lottery Fund compliant business plan showing the effect that a Heritage Lottery capital grant would have on Cathedral visitor numbers and the resultant income from trading activity within the Cathedral’s visitor facilities.
Our role was to develop and justify a robust prediction of the visitor activity that would result from the completion of a major investment in conservation, visitor facilities and new public realm to ensure that Lincoln Cathedral, alongside its many other roles, offered a truly world class visitor experience. Working from our visitor projections we made recommendations for the scale and type of visitor facilities. We developed business models and financial projections for the Cathedral’s main trading activities: entry ticket sales, catering/restaurant, and retail sales. Part of this process involved modelling the combined impact of visitor activity in the historic ‘uphill’ area of the city resulting from the re-opening of the restored Lincoln Castle, the new (2015) Magna Carta vault, and other heritage attractions in the area, in order to show the predicted net effect of the Heritage Lottery Fund grant on the Cathedral’s income and economic impact.
Working closely with the project and Cathedral management team we prepared a substantial business plan and an economic impact assessment, meeting the requirements of the Heritage Lottery Fund. These reports formed an important part of the grant application and contributed to the Cathedral’s success in securing a major capital grant award of £11.4m in February 2017.
Image by Simpson and Brown Architects