News of a successful appeal on Friday drew to a close another busy week for Globe (Appeal Decision APP/R5510/Z/19/3226105). Globe had been appointed to submit the appeal following London Borough of Hillingdon Council’s refusal of planning permission for the installation of a non-illuminated advertisement sign on a property within Ruislip Village Conservation Area.
The property had recently changed use from a shop to a number of residential flats, with the previously allowed signage associated with the shop being removed and leaving an undesirable white-rendered patch on the otherwise red-brick building. In order to make the property more visually appealing to both prospective tenants and passers-by, whilst also providing a level of context to its new usage, the owner of the building installed the replacement signage prior to its relevant planning application being decided. As a result, the owner of the property faced imminent enforcement action being taken against them unless they could gain permission through the appeals process.
Despite not being involved with the original application, Globe was able to demonstrate that the sign did not visually harm the appearance of the Conservation Area, and therefore, permission should not be refused purely by virtue of its inclusion within such a designated area. Inspector Adrian Caines’ thorough assessment of the appeal notes that the scale, design and positioning of the advert does not visually intrude on the property nor the surrounding street-scene, and, given the lack of contribution this street-scene makes to the Conservation Area, the character and appearance of Ruislip Village would be preserved by its siting. It was therefore concluded that the advertisement accorded with the policies of the National Planning Policy Framework and the Hillingdon Local Plan, with Inspector Caines granting express consent for the advertisement to be displayed.